Are you doing enough?

• You could be doing more, couldn't you?
• You could try harder, couldn't you?
• You could figure all of this out on your own, couldn't you?

By far - THE MOST IMPORTANT starting point for any marketing plan should be your pricing and packages.

It's pointless sending a ton of traffic and bridal inquiries your way if you're pricing and packages is not optimized to 'sell' to bridal couples.

I have a unique way of pricing for wedding pros that will take you on a transformational journey.

You'll know exactly what to charge and more importantly how to package your products and services to easily 'sell' to your dream clients without being salesy!

Now you have your pricing and packages all set out - it's time to focus on aligning your brand to your new pricing levels.

Trust me, you'll need to do this - even if you already have a premium branding.

Brand alignment isn't just about your logo, your business colors, and the fonts you use....

It's also about the way you 'come across'

Your brand voice!

The way you 'position' your brand has everything to do with everything!

I'm sure I don't have to convince you about the importance of your social media strategies.

So, I'm not going to go on too much here other that to mention this...

Just because you have a premium wedding business - doesn't mean you can go half-hearted with your social media posting schedule.

My strategy is completely different from anything you'll ever come across from any other social media manager that works within the wedding industry...

Why?

Because, I understand the psychology and timeline of a bridal couple and use this unique perspective to use your SM accounts as an automated lead generation machine.

Another crucial step in my marketing plan is your website, especially if you offer services to a host of clientele.

Brides and bridal couples are obsessed with research and WILL check out your website before booking your services...

And if they don't feel a connection with your brand via your website - they'll just click off and move on to your competitors.

My focus for this step of the marketing plan is to ensure that brides feel a connection, feel confident, and feel comfortable to reach out for more information about your offerings.

I also create a logical workflow to ensure they are lead from page to page, to your landing page and lead capture form without any distractions.

If you Google 'your business category in your location' - are you showing up at the top of Google?

What about those FAQ's that brides query online - are you answering any of those questions with value-based blog posts?

What about Google Search Console - Are you using it to index your website pages, blog posts, and landing pages?

Let's not even go into Keywords - are you using SEO in your social media posts, blog posts, and of course, on Pinterest?

PS. Bing is also a search engine that I focus on in this step

My blogging strategy is by far, the most beneficial step in this whole process.

Yes, every step is crucial - but this one will stand you out above every other brand in your category.

Just to put this in perspective for you - I charge over $1k for my blogging courses because I only want this strategy getting into the hands of serious wedding pros that understand the importance of this step.

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As for Pinterest, there's a reason why I combine it with Blogging and that's because it's the best way to share your blog posts if you want to attract your dream clients.

This step is totally packed with umph for your wedding business!

Be honest - how many bridal inquiries have slipped through the net because you didn't have a solid email marketing system in place.

And what about your existing clients - what's there experience? Are you wowing them with your onboarding expereince?

Did you remember to send out anniversary emails this year?

How amazing would it be to have ALL of this set out in a robust email system that works while you're sleeping, whilst your on vacation, or when you're busy during that hectic wedding season.

If I typed your business name into a Google search bar (or any other online search engine) - how many pages would your brand fill up? 3 spots, 1 page, 2 pages, 3 pages?

What about Google Places, Maps, and your Google Business Profile?

Linkedin?

Wedding Directories?

Wedding Blog Sites?

Wedding Magazine Sites?

Guest Posts?

Google Reviews, Facebook Reviews, Yelp, Nice Job?

How many backlinks are you getting back to your website?

So many wedding pros skip this step when they try to market their wedding business - they're going in blind!

How would it feel to have full scope of your wedding business with a tailored plan to ensure your optimizing your presence online?

I can tell you from experience, when you become a preferred vendor at a popular wedding venue or with another wedding supplier that gets a ton of weddings - you're world will change.

I used this strategy with my wedding planning and decor company years ago and was literally booked out with weddings.

And the same applies when you concentrate on getting referrals (and showing them off in the right way)

It's POWERFUL!

You could consider this in the same department as 'networking' but I like to take it a step or two further than just attending a few events and giving out your business card.

When you understand the importance of connections and relationships - you'll fly!

But there's a way to succeed and definite way to fail!

I make sure you succeed!

Building long-lasting relationsihips and connections with the best in the business in your area.

Trust me - this is more imporatant than you might realize right now!

Have you noticed one thing that stands out amongst premium wedding brands and businesses?

They all showcase where their wedding business has been featured on their websites.

Why?

Because it works!

It's one of the quickest ways to establish trustworthiness, credibility and authority with your dream clients.

Getting your weddings featured and published in the best wedding magazines and on the best wedding blogs should be at the forefront of your mind and play a big role in your marketing plan.

Saving the best to last - it's Paid Ads.

I don't believe that any wedding business should be spending money on ads before they fulfil the first 11 steps in this marketing plan.

Reason?

You're wasting your time, money, and your brand is portraying as 'desperate' for business...

Not an attractive sign for your dream clients.

But, if you follow my unique Ads strategy - you won't have to worry because I do it in a subtle way that shows off your wedding business without coming across as salesy or desparate for bookings.

As you can see - I definitely have the experience and the expertise to help you...

The decision you now have to make is simple - will you work with me or take the DIY route?

The DIY route is absolutely fine if you're going to follow through and actually do what needs to be done to market your wedding business correctly...

But, if you're like the majority of wedding pros out there that just run out of time and momentum to get things done...

I invite you to download my packages