Hey there, If you don't know me already, I'm Nats from Wedding Business Pro!
When I was wedding planning - I used this exact strategy to get my business to the top of Google and I attracted tons of brides to my company because they found me - even though they weren't directly looking!
After taking off my wedding planning shoes, I became a wedding business specialist helping other wedding pros and wrote articles for other SEO agencies, including Second Fiddle, Book More Brides, and Local SEO (A Canadian SEO Agency).
To this day, I still use this strategy with clients and even on my own blog (and it still works)